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Circles X · Artificial Intelligence

AI that runs the whole journey, console to pocket.

Most of the market bolts a chatbot onto a portal. We built the intelligence into the BSS itself, so it runs from your operations console to the phone in your customer's hand.

01 See 02 Resolve 03 Delight
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CIRCLES OpenAI
The partnership

Co-developing a fully AI-native telco platform with OpenAI.

A multi-year technical collaboration to build AI into the telco stack rather than layer it on after. Both teams design the core together, so all nine capabilities rest on a foundation built for telco-grade reliability, governance and scale.

01

Built as AI-native architecture together

Designed jointly, so it holds up to the complexity of a real operator, not a lab.

02

AI integrated end to end, not bolted on

Intelligence runs through the platform, built for reliability, governance and room to grow.

03

Ready for deployment at global scale

Production-grade foundations that stand up to rollouts across many markets at once.

04

First-mover telco innovation

New telco-specific AI reaches you sooner as the research matures.

Technology partnership
  • Dedicated technical co-development of the core architecture, deployable to Circles partners worldwide.
  • Early access to confidential OpenAI alpha and beta research.
  • Early sight of OpenAI's technical direction, so new use cases reach subscribers first.
Strategic and marketing partnership
  • Strategic account status with a dedicated liaison.
  • Co-marketing exclusivity in Singapore.
  • Joint global press, with speaking slots at OpenAI summits.
  • Co-marketing worldwide, with joint case studies.
The purpose

Not a feature bolted on at the end. AI is the layer the whole platform now thinks in.

Most telco AI lives at the edge: a help-page bot, a recommendation widget, a dashboard you read yourself. Circles wired intelligence through the core BSS instead, the system that already bills, provisions and serves. One platform, three places, each in the films below.

Layer 01 · The operator

It sees everything

NOVA gives your team plain-language visibility and automation across the entire BSS.

Layer 02 · The platform

It resolves itself

CareX turns support into an agent that acts on the account and closes the case, not just answers.

Layer 03 · The subscriber

It feels personal

The AI Concierge remembers each customer, reasons about what they need, and recommends before they ask.

Trusted by operators worldwide
KDDI Telkomsel AT&T e& international Vodacom Mobicom Proximus Telenet
Proud member of TM Forum TM Forum Open APIs and ODA aligned In technical co-development with OpenAI
08
Partner Embedded connectivity

Xtend

Xtend is a white-label connectivity SDK that lets any partner sell your plans, eSIMs and toppings inside their own brand.

A partner drops the SDK into their app, site or store, keeps their brand, and Circles X runs the plans, eSIMs and toppings behind it. New partners go live in two to three weeks. For the operator, that is new revenue well beyond the SIM.

White-label Web and native SDK Live in two to three weeks The partner keeps the brand New revenue and stickiness
2 to 3 weeks
to launch a new partner on the shared SDK, down from a three month build cycle
2 to 3x
more signups after the partner onboarding was rebuilt from the ground up
135,000+
prepaid cards sold through a national retail chain, onboarding customers with no payment setup

Would you like to try it out?

Pick a partner, then step through the connectivity journey their customers see, inside their brand.
Live
Each one is a live Xtend partner, all running on the same SDK. Step through a journey and watch a new activation land, and it all runs in your browser.
Common questions
What is Xtend in simple terms?

A white-label kit to sell your plans, eSIMs and toppings inside a partner's own app and brand.

Who would use Xtend?

Partners who want connectivity without becoming a telco: travel apps, device makers, retailers, fintechs.

Do partners need to build their own billing and provisioning?

No. Xtend runs provisioning, activation and billing underneath; the partner handles only what customers see.

How long does it take a partner to go live?

Days, not months. It is an SDK with ready-made building blocks.

How is revenue shared?

You set wholesale, the partner sets retail, and the split settles automatically.

Does Xtend support eSIM and physical SIM?

Yes, eSIM for instant onboarding, plus physical SIM where a partner needs it.

01
Operator Decision intelligence

NOVA

NOVA is the command center for telecom operations. It turns scattered operational data into real-time intelligence and action, moving operators from hindsight to foresight.

NOVA brings network, customer and business data into one governed layer and answers plain-language questions with the root cause, no reporting cycle. In the film, it reads a 28 percent card-decline spike and traces it to payment page load time.

Natural-language insights Guided diagnostics Predictive anomaly detection Governed AI
5 to 10x
faster decision-making at a leading Middle East operator, via real-time federated intelligence

Would you like to try it out?

Ask NOVA anything about the business, in plain language.
Live
Realistic mocked telco data. Every answer is generated in your browser, with nothing leaving the page.
Common questions
What does NOVA actually do?

It unifies network, customer and business data and answers plain-language questions, with the reasoning shown.

Do I need to be a data analyst to use it?

No. Ask like you would a colleague and get an answer, no query, no report wait.

Where does NOVA get its data?

It federates your existing systems and reads the sources you already have. No new warehouse.

Can it spot problems before customers do?

Yes. It flags service risks early, often before customers notice.

How is this different from a normal BI dashboard?

A dashboard shows numbers; NOVA runs the diagnostic, finds the root cause, and explains it.

Are the answers trustworthy enough to act on?

It shows the data and steps behind each answer and runs on governed data.

02
Subscriber Always-on customer care

CareX

CareX is the digital concierge of the AI-native telecom experience. It reads customer intent, resolves issues before they escalate, and turns support from reactive ticketing into always-on care.

CareX reads intent, resolves in context, and calls in a human only when needed, across chat, app and web. Operators run it live on the BSS, where it acts on the account and closes the case. In the film, it clears a failed payment with a fresh repayment link, end to end.

Conversational AI Contextual resolution Acts and resolves Human escalation when needed
95%
resolution rate across complex, multi-step journeys
85%
of queries resolved autonomously, with no human in the loop

Would you like to try it out?

Chat with CareX the way a subscriber would, then keep following up.
Live agent
A working multi-turn agent, running entirely in your browser. Ask a follow-up after it answers.
Inside CareX · The unified operator portal

Configurable, governed AI support that operators run themselves.

Faster rollout, lower cost, one consistent experience across every channel.

Self-serve configuration
Build and tune agents, prompts and the chat experience from the console, with no engineering dependency.
Rich, guided conversations
Media, buttons and carousels turn flat text threads into guided steps to a resolution.
Secure write-action support
The agent safely takes actions on the account, with governance that lets you widen automation without losing control.
Every channel, one agent
One agent serves in-app, email, social and WhatsApp, meeting customers where they already are.
Performance visibility built in
Containment, resolution and failure points are measurable in the console, so you improve performance instead of guessing.
The impact
Channel-agnostic experience Faster market launches Higher AI containment Measurable, optimizable performance Improved CSAT
Common questions
What makes CareX different from a chatbot?

A chatbot answers; CareX acts on the account and resolves the issue.

How many queries can it handle on its own?

Around 85 percent without a human, freeing agents for the harder cases.

What happens when a case is too complex?

It hands off to a human with full context, so nobody repeats themselves.

Does it work across channels?

Yes, chat, app and web, with the same context throughout.

Is it safe to let it act on real accounts?

Actions are scoped and logged, and sensitive changes can require approval.

How quickly can we get it live?

It runs on your existing BSS, so teams see it on real data within weeks.

03
Subscriber Personalized engagement

Circles AI Concierge

The AI Concierge is a subscriber assistant that remembers each customer, reasons about what they need, and recommends before they ask.

The concierge knows the customer. Mention a trip to Italy and it reads their roaming history, sizes the right data pack, and surfaces the lounge pass their plan already includes, closing the purchase in one tap. This is AI that remembers, not just reacts.

Context and memory Proactive recommendations One-tap purchase

Would you like to try it out?

Chat with the concierge the way a subscriber would, and watch it use what it already knows.
Live
What the concierge already remembers MayaPlus, 20GBabout 16GB a monthLounge pass2 streaming creditsLast trip: Turkey
It answers from the profile above, recommending before you ask, and it all runs in your browser.
Common questions
What is the concierge for?

A personal assistant that remembers each subscriber and helps them, often before they ask.

How does it know so much about me as a customer?

From the account details and history they already share, under the operator's privacy controls.

Can it actually complete a purchase?

Yes. It closes the sale in one tap.

Will it feel pushy?

It helps first, suggesting what fits, so it reads as service, not a hard sell.

What kinds of things can it help with?

The right plan for a trip, a timely top up, a perk that suits their usage.

Does it replace human support?

No. It handles quick moments and passes harder cases to CareX or a human.

04
Operator Journey building

Journey Builder

You design a customer journey simply by describing it, and the AI builds and runs the rest for you.

An operator composes a multi-step, cross-channel journey on a visual canvas, then hands the timing, targeting and content to AI. What took a team and weeks becomes a prompt and a few minutes. Configure, don't code, across the whole lifecycle.

Visual journey canvas AI targeting Cross-channel and lifecycle

Would you like to try it out?

Choose a goal, audience, and channels. The journey rebuilds itself.
Live
Generated journey
The builder assembles and reorders the sequence from your inputs. Change anything and watch it rebuild.
Common questions
What does Journey Builder let me do?

Describe a journey in plain words and the AI builds it, targets it, and runs it everywhere.

Do I need a campaign team to use it?

No. What took a team and weeks becomes a sentence and a few minutes.

Which channels does it cover?

App, chat and web, consistent as people move between them.

Can I see and adjust what it builds?

Yes. Review it on a visual canvas, change timing or targeting, and approve before it runs.

How does it decide who to target?

It uses your own data to pick the audience that fits the goal.

What kinds of journeys work well?

Onboarding, winback, upsell and cross-sell, or any lifecycle moment you name.

05
Subscriber Conversational revenue engine

XploreIQ

XploreIQ is a conversational recommendation engine that turns every interaction a subscriber has into a revenue opportunity.

XploreIQ layers conversational AI, customer value management and recommendation intelligence on your CRM, billing and catalog. It converses, reads intent, recommends the right plan, and closes the purchase in one thread. Upsell, cross-sell and churn become conversations that run themselves.

Conversational AI Customer value management Recommendation intelligence Automated fulfillment
95%
recommendation accuracy, built with OpenAI
Multilingual
natural conversations across chat, app and web

Would you like to try it out?

Tell XploreIQ what you need and it recommends and fulfills in one tap, in either language.
A conversational recommender that personalizes and fulfills, in multiple languages.
Common questions
What is XploreIQ?

A conversational engine that recommends, personalizes and completes the purchase in one thread.

How is it different from a normal recommendation engine?

A normal engine suggests; XploreIQ converses, understands the ask, and fulfills on the spot.

Does it work in more than one language?

Yes, multiple languages, with the layout adapting to match.

How accurate are its recommendations?

About 95 percent accuracy, built with OpenAI.

What business results does it drive?

Upsell, cross-sell and churn work happen inside ordinary conversations, not scheduled campaigns.

Where does it run?

On your CRM, billing and catalog, across chat, app and web.

06
Partner Loyalty and monetization

ZerofyX

ZerofyX is an AI loyalty and monetization platform that turns the telco app into a place subscribers use every day.

ZerofyX turns everyday spend into value: curated deals across shopping, dining, travel and electronics, cashback through affiliate links and a branded card, redeemed into a wallet and against the bill. This Spend, Earn, Redeem loop deepens retention and opens a partner marketplace, with embedded finance from Airwallex.

Curated deals Cashback and rewards Digital wallet Branded debit card
Spend, Earn, Redeem
a loyalty loop that lifts ARPU and retention, with embedded finance from the Airwallex partnership

Would you like to try it out?

Spend at everyday places, earn cashback, and watch it pay down your bill.
Live
Your bill this month
$38.80
$0.00 of $38.80 covered by cashback
Cashback wallet
$0.00
Total spent so far: $0.00
SpendEarnRedeem
A working loop: tap a few everyday purchases, then redeem the cashback against your bill.
Common questions
What is ZerofyX?

It turns everyday spend into deals, cashback, a wallet and a card that pays down the bill.

How does the bill get to zero?

Cashback from everyday purchases applies to the bill, bringing it down or to nothing.

What is the branded card for?

It ties everyday spending to the operator, earning rewards back into the account.

Why would an operator want this?

It gives subscribers a daily reason to engage, building loyalty and new revenue.

Is this only about discounts?

No. It is daily engagement across connectivity, commerce and services, deals included.

Does the subscriber have to change how they spend?

No. They spend as usual; ZerofyX turns that into rewards and savings.

09
Partner Guided promotions

PromoX

PromoX reads each subscriber's context, their service experience and network signals, to deliver the most relevant reward or offer at the right moment. A proactive loyalty companion for every subscriber.

Building a promotion by hand is slow, and it is hard to know who qualifies or whether it stacks on a live offer. Write it as a sentence and PromoX fills in the config, sizes the audience, and flags overlaps. Describe one below and watch it come together.

Plain-language builder Auto-fills most fields Audience estimate before launch Overlap and stacking checks
80 to 90%
of the promotion configuration filled straight from a single plain-language description

Would you like to try it out?

Describe a promotion in plain words and watch PromoX build it.
Live
Pick a promotion idea
Pick an idea and press build. PromoX will draft the configuration, estimate the audience, and check for overlaps.
PromoX drafts from a plain-language description, fills most of the configuration, estimates who qualifies, and flags overlaps before launch. Everything here runs in your browser.
Common questions
What does PromoX do?

Describe a promotion in plain words; it drafts the setup, sizes the audience, and flags overlaps.

How much of the setup does it fill in?

Roughly 80 to 90 percent of the config from one description; you review and adjust.

Why does the overlap check matter?

It catches a new offer stacking on a live one, avoiding accidental double discounting.

Can I see how many people an offer will reach?

Yes, the audience for today and across the whole window, before you commit.

Do I still get final say?

Always. You review, edit and approve before anything goes live.

How much time does it save?

Minutes instead of a long, error-prone manual build.

07
Operator Autonomous operations

Maxim

Maxim is a multi-agent AI system that correlates customer experience, intelligence and monetization with autonomous network operations.

Maxim runs closed-loop operations tied to live service and network data, so the signal showing what a customer feels also drives the fix. In the film, the agents move from reading the situation to resolving it with no handoff, the loop behind 30 percent higher lifetime value and 60 percent faster resolution.

Multi-agent correlation CX, intelligence and monetization Real-time service and network data Closed-loop autonomous actions
30%
growth in customer lifetime value from closed-loop, correlated operations
60%
faster mean time to resolution when the insight drives the action directly

Would you like to try it out?

Open the live Maxim dashboard and go from insight to action yourself.
Live

The Maxim dashboard is a full working environment, so it opens in its own window rather than inside this page. You will see the agents correlate customer, service and network signals and act on them together in one place.

Open the Maxim dashboard
The dashboard and the film both open over a connection. Every other demo on this page runs offline in your browser.
Common questions
What is Maxim?

Multi-agent AI linking customer, intelligence and monetization with autonomous network operations.

What does closed-loop mean here?

The signal showing what a customer feels also drives the fix, with no handoff.

What results does it deliver?

About 30 percent higher lifetime value and 60 percent faster resolution.

How is it different from NOVA?

NOVA helps you decide; Maxim acts on that across the network, within your limits.

Does it act without any human oversight?

You decide how much it can do; actions stay governed and visible.

What signals does it bring together?

Customer, service and network data in real time, seen as one picture.

The afterword

One platform, and nine different ways the network gets smarter.

You just watched the AI-native operator run end to end. NOVA and Journey Builder give sight and control. CareX and the AI Concierge make support and engagement resolve themselves. XploreIQ turns conversation into revenue, ZerofyX turns spend into loyalty and lower bills, PromoX makes promotions quick and safe to launch, Maxim closes the loop across customer, service and network, and Xtend carries connectivity into partners' own brands. No bolt-ons, no integration spaghetti, no presenter required. One core platform, learning across markets.

XtendNOVACareXAI ConciergeJourney BuilderXploreIQZerofyXPromoXMaxim
Contact us

Put Circles X in front of your team.

Tell us about your operation and we will set up a working session on your own catalog, usually within a couple of weeks. No slideware, just the platform on your data.

A live walkthrough of the capabilities that matter to you.
A view of how it sits on your existing BSS and catalog.
A clear picture of the path from pilot to production.
We use your details only to arrange this session. Nothing is shared outside Circles.

Thank you, we have your details.

Someone from the Circles X team will be in touch shortly. If you would like to reach us directly in the meantime, email discoverai@circles.co.

Proven at scale
20 million in 60 days

Twenty million subscribers moved onto a live digital brand in sixty days, without putting the running business at risk.

Resilient under real loadThe migration held up under real production load from day one.
Growth without operational riskA new brand launched on top of systems already in production.
Absorbs new AI as it comesA foundation that keeps absorbing new AI without a rebuild.
Trust, security and governance

A foundation built to be safe in front of real customers.

Identity and access management

Role-based access you add, remove and monitor at every level, so you control who sees and does what.

Data privacy and compliance

Compliance with industry frameworks, with full control over data retention and location.

Monitoring and transparency

Full visibility into data flow, agent actions and customer journeys, nothing out of sight.

Security and governance

Industry-standard security frameworks, so your data is protected end to end.

How we enable this for you

Impressive in a demo, and just as dependable in production.

This is not a separate AI product beside the platform. It is the platform, which is what makes it safe in front of real customers.

01

Grounded in your data

Every model runs on your own BSS records, catalog and policies, so answers are about your business, not the public internet.

02

Built without code

Assemble, train and ship agents from the console, with no engineering backlog between idea and live agent.

03

Live on the real platform

Not props for a demo. They run on the same BSS that bills, provisions and serves subscribers today.

04

Governed by design

Capabilities are scoped, actions logged, and humans stay in control through Maker and Checker flows.

05

Model flexible

Bring the model that fits the task, language and region, and swap it later without re-platforming.

06

Standards native

TM Forum Open APIs and ODA sit beneath it all, so intelligence fits the architecture you trust.

The roadmap

The road to AIMO.

Built to replace the past, it learns as it runs, and it is meant to be the last stack you will need.

AIMO is the AI-native operator: every touchpoint owned, every workflow configured instead of coded, all learning across markets on one platform. Here is how it comes together.

01 The architecture

AI at the core, in four layers.

One platform, from the data foundation up to every touchpoint. Roughly 85 percent is Circles core IP; partners augment the edges.

AI core
~85%
of the platform is Circles core IP.
Partners augment the edges, not the center.
Customer Experience Every touchpoint, fully owned · Core IP

The interaction surface across every subscriber touchpoint.

Adaptive App and WebConversational UXLifestyle ConciergeDynamic Offers and CommerceAI Care
XPLORECareXZerofyXXtend
Operator Experience Configure, don't code · Core IP

Business orchestration from launch to operations, with embedded intelligence for faster decisions.

Journey OrchestratorAgent BuildersCustomer 360Business Insights and Commercial Co-pilot
NOVA
Business Enablement The engine that runs the business · API driven

Onboarding, engagement, retention and monetization, with ecosystem partners on tap.

Product CatalogMarketing AutomationCRM, Partner and ChannelLoyalty, Promotions and RewardsIntelligent revenue engineIntelligent CX platform
SnowflakeCleverTapStripe
Foundation The scalable backbone · Core IP and strategic partners

The secure, scalable backbone under everything else.

Unified Data PlatformAI Ops and Deployment LayerCloud-native Infrastructure and SecurityCI/CD
OpenAIAWS
02 Both sides of the network

Reinvented for the consumer and the operator at once.

Consumer

Knows what you need before you ask.

Tailored to how you actually live.

Quick fixes for any question or problem.

Operator

Uncovers diversified revenue with agility.

Ease of use with insights, even for non-technical users.

A 360 degree view with self-learning, autonomous operations.

Giving power to the operator.
03 Why this is the one

The only platform built to create AIMO.

AI-native full stack with unified data intelligence

  • One unified data foundation
  • Agents that learn autonomously
  • Core IP that ends constant reintegration

Multi-market learning loop

  • Universally benefits every operator on the platform
  • Insights for anticipatory experience, not just alerts
  • Accelerated by OpenAI technical co-development

AI at scale, with real operator experience

  • The only platform with real market operating experience
  • Uplift in NPS, ARPU, and EBITDA
  • Production-grade regulatory and security posture

Power back to the consumer

  • Built around the customer, not the billing system
  • Freedom to use their plan the way they want
  • The right solution at the right moment
CIRCLES X OS
04 Accelerated with OpenAI

Co-developed with the world's best AI experts.

Technical co-development with OpenAI to build AIMO, plus a strategic and marketing partnership.

CIRCLES OpenAI
Technology partnership
  • Dedicated technical co-development of the core AI-native architecture, deployable to Circles partners globally
  • Early access to confidential OpenAI alpha and beta research
  • Early access to OpenAI's technical direction as a first-mover advantage for new use cases
Strategic and marketing partnership
  • Strategic account status with a dedicated liaison
  • Co-marketing exclusivity in Singapore
  • Joint global press, plus speaking and panels at OpenAI summits
  • Co-marketing to partners and prospects globally, with joint case studies and blogs
This is the future

The operator that sees everything. The care that resolves itself. The subscriber who feels known.

Not a roadmap slide, but something running today: the point where AI stops being a window you open and becomes how the network thinks, reasons and serves. Circles X is how operators get there now, on one platform, without rebuilding what already works, and running on your own catalog within weeks.

Put it in front of your team